Most small business websites are brochures. They look acceptable, they load slowly, and nobody finds them. A site should bring you work while you are on a job, and that is a structural problem before it is a design one.
What is included
A layout drawn around your business rather than a template with your logo dropped in. Built by hand as a static site, so there is no page builder slowing it down and no platform subscription to renew.
One page per service, one page per area worth targeting. Title tags, meta descriptions, headings, schema markup, XML sitemap and internal links all set up properly on day one instead of bolted on later.
Written around the questions customers actually ask, including the ones about price that most businesses avoid. Being the site that answers first is what earns the call.
Images compressed and served in modern formats, nothing loaded that is not needed. Tested on a phone over mobile data, because that is where most of your visitors are.
Forms that email you directly and keep a copy, with spam filtering. Click to call on mobile, clear contact details on every page, and no contact route that depends on you checking a portal.
Domain, DNS, SSL, hosting and email deliverability handled. Google Search Console and privacy friendly analytics connected. The accounts are in your name and you keep them.
How it works
Five steps. You see the thing before you pay for it, and you know the price before the work starts.
There is no paid discovery phase and no hourly billing. One fixed price, agreed in writing, with the revision rounds written into it.
I build a real page for your business and send you the link. You click through it on your phone. No cost, no obligation, nothing to sign.
Fifteen minutes on what you sell, who buys it, what you want a visitor to do, and what the current site gets wrong. I send a brief questionnaire if it is easier than a call.
A fixed price with the pages, revisions and launch tasks listed. A deposit starts the work and the balance is due at launch. If you decide not to go ahead beforehand, the deposit comes back less any time spent.
You get a private link to the full site as it comes together. You mark up what you want changed, I apply it, and we repeat until it is right. Content is gathered as we go rather than demanded up front.
Domain pointed, SSL live, forms tested with a real send, old URLs redirected, Search Console verified. You get the logins, a short written guide, and me at the end of an email if something needs changing.
Gallery
Live sites and demo builds. Click through any of them, they are not screenshots of something that never shipped.
Scrap metal and bin exchange
A slow, dated site replaced with a fast static build. Clear pricing, a quote form that reaches the owner by email, and pages built around the searches customers actually make.
Website build · Local SEO · Enquiry forms
Carpentry and property maintenance
Bespoke woodwork, maintenance and odd jobs, presented so a homeowner can tell in one screen whether this is the right trade for the job. Photography of finished work carries the page, with a callback request and a services list as the two ways in.
Website build · Photography layout · Enquiry forms
Tiling contractor
A full demo site built before the first conversation, showing the business exactly what it would look like online rather than describing it.
Website build · Photography layout
Premium meats and fine foods
A supplier trading across Australia and Thailand, given a dark editorial look that suits the product. Built around who they are, what they sell and where they operate, with contact as the single call to action rather than a shop.
Website build · Brand led design · Multi location
Face to face fundraising
A Sydney fundraising agency that recruits and trains the teams doing the work. The site speaks to two audiences at once, causes looking for a partner and people looking for the job, and keeps a clear route for each.
Website build · Recruitment pages
Search engine optimisation
These are the things I would do first for any local business, and none of them need me. If you only ever take the free advice off this page, that is a fair outcome.
For a local business this outranks almost everything else you can do. Fill every field, choose the most specific category available, add real photographs, and set your service area. A half finished profile is the single most common reason a business with a decent website still does not appear on the map.
A single page listing eight services will rank for none of them. Search engines match a page to a search, so a plumber wants a boiler repair page, a bathroom fitting page and an emergency callout page. One page, one job, one search intent.
The title tag is the blue link people click. Put the service first, the area second, the business name last, and keep it under about sixty characters. Bathroom Fitting in Bristol | Name beats Home | Name every single time.
Most slow small business sites are slow because of uncompressed photographs. Export at the size they are actually displayed, save as WebP, and let the browser load anything below the fold lazily. This is usually the difference between a four second load and a one second load.
Directories, social profiles, your website footer and your Google profile should match character for character. Suite 4 and Unit 4 are two different businesses as far as a search engine is concerned, and inconsistency quietly suppresses local rankings.
Do not ask people to search for you. Generate the short review link from your Google Business Profile and send it by text the day the job finishes, while the customer is still pleased with you. Steady reviews matter more than a burst of them.
If people search how much does a new bathroom cost in Bristol, the page that gives a real range wins over the page that says contact us for a quote. Being the site that answers first is what earns the click and the call.
Connect Google Search Console, wait a fortnight, then look at the queries you already appear for on page two. Improving a page that ranks eleventh is far quicker than trying to rank a new one from nothing.
Ongoing search work is a separate arrangement from a build. It covers keyword and competitor research, new service pages written and published each month, Google Business Profile management, citation cleanup, and a plain monthly report that says what changed and what it did.
It works best for businesses in competitive trades where the difference between position three and position eight is measured in jobs per week.
Also available
A written review of the site you already have, whoever built it. Speed, structure, search visibility and the three changes that matter most, in order.
Before you commit
Send me the business name and what it does. You get a real page for it, on a link you can open on your phone, with no cost and nothing to sign. If you do not like it, that is the end of it.
